About Us

A HOUSE OF FRAGRANCE

Distinct fragrance worlds brought together under one house - created for different moods, moments and ways of expressing yourself.

MORE THAN A FRAGRANCE BRAND

Built on more than 30 years of experience in cosmetics and fragrance, BY RAMAR brings together distinct scent worlds under one house. The idea behind the brand is simple: make fragrance feel personal, memorable and easy to discover - from everyday favourites to more individual signature compositions.

From experience to a fragrance house

More than three decades of experience shaped the house BY RAMAR is today.

Experience first

Three decades of experience in cosmetics and fragrance built the foundation for the house and shaped everything that followed.
The WOW idea
That experience inspired an own fragrance brand focused on variety, discovery and a more personal way to experience scent.
Familiar & original
From recognisable inspirations to original signature compositions, BY RAMAR offers different ways to discover and wear scent.
The house today
Today, BY RAMAR brings together 200+ fragrances, body mist, home fragrance and gifting across distinct collection worlds.

OUR PHILOSOPHY

Fragrance can shift a mood, evoke a memory and become part of how you express yourself. At BY RAMAR, we create distinctive scent compositions built around unexpected notes, turning fragrance into a personal and playful form of self-expression.

OUR MISSION

Our mission is to make fragrance feel personal, expressive and easy to discover. Through distinct collections created for different moods, styles and moments, BY RAMAR brings together everyday scents, inspired interpretations and original signature compositions - giving everyone the freedom to find a fragrance that feels like their own.

OUR VISION

Our vision is to grow BY RAMAR into a contemporary fragrance house recognized for variety, creativity and distinctive scent identities. By continuing to develop both accessible everyday fragrances and more individual signature comp

DISCOVER OUR FRAGRANCES

From distinctive signatures to effortless everyday scents, explore the full BY RAMAR fragrance collection. Discover perfumes created for different moods, moments and personalities - and find the scent that feels uniquely yours.

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THE HOUSE IN NUMBERS

30+
YEARS OF EXPERIENCE More than three decades in cosmetics and fragrance.
200+
FRAGRANCESA broad and growing perfume portfolio across different scent styles and moods.
4
FRAGRANCE WORLDSRamar Signature, WOW 50 ml, WOW 25 ml and Scent Creation.
3
LYFESTYLE WORLDSBody & Care, Home Fragrance and Kids Club.

BEYOND PERFUME

Beyond perfume, BY RAMAR extends scent into everyday rituals through body care, home fragrance and playful collections for younger audiences. From body mists and shower care to room sprays, reed diffusers, scented candles and gift sets, the house brings fragrance into personal routines, living spaces and moments of gifting.